Know your localcompetition.See how AI sees you.
Scan every competitor Google shows in your market, or check how ready your own site is to be named by ChatGPT, Gemini and Google AI Overviews. Both start free.
What one scan covers
Every number here is a fixed part of how the scanner works, the same on every scan.
60
Google listings
Pulled for every search, in Google's own ranking order
10
Competitors audited
The top ten with their own website, plus your site
4
Pages per site
The homepage and up to three more
50+
Checks per site
From review dates and hours to schema and page titles
8
AI crawlers
Checked in every robots.txt, from GPTBot to PerplexityBot
5
Scores per business
Each one with the reasons behind it
Will AI search name you?
Ask ChatGPT, Gemini or Perplexity who to hire and you get three to five names. The AI ranking check shows how likely you are to be one of them, ranked against the businesses you compete with, and which fixes add the most points.
Free score · Same 3-minute scan · Progress tracking with AI Insights
Who are the best roofers in Richmond, VA?
Checking local sources
- 1Example Roofing Co.4.9 stars from 390 reviews, answers pricing questions on its site
- 2Sample Roof & GutterRecent reviews every week, lists services and service area
- 3Demo ExteriorsFAQ page on storm damage and insurance claims
yoursite.com was not named
Top fix: write headings as customer questions+9
- An AI ready score out of 100Built from your Google profile and what AI tools can read on your site.
- Your rank in your marketEvery local competitor scored the same way, so you see who AI favors.
- A live Perplexity checkAI InsightsWe ask Perplexity who to hire for your service in your city and show whether it names you.
- Fixes ranked by pointsAI InsightsFAQ schema, question headings, crawler access. Biggest gains first.
- What helps and holds back every siteAI InsightsYours and each competitor's, with the questions each site answers.
- Your progress month by monthAI InsightsEvery scan of your site is saved with its date, with an optional monthly rescan. Your second scan starts the charts.
One scan. Every competitor on the map.
A scan pulls the businesses Google shows for your service in your city, then checks each one's Google profile and website the same way. It takes about three minutes for ten businesses.
Scores read the HTML each site serves. Sites built entirely in JavaScript get a limited audit, and the report flags them.
Scanning plumbers in Richmond, VA
0%
On Google
0
Audited
0/10
Checks
0
- Demo Drain ServiceStrong rival9588
- Sample Heating & AirWins on reviews9254
- Your siteYour site6448
- RVA Example PipesMid pack7147
- Test Rooter Co.Mid pack6640
- Placeholder PlumbersWins on reviews8931
- Mock Water HeatersEasy to outrank3825
- Example Plumbing Co.Easy to outrank3122
- Sample Leak FixEasy to outrank2719
- Demo Sewer & SepticMid pack5836
- Demo Drain ServiceStrong rival9588
- Sample Heating & AirWins on reviews9254
- Your siteYour site6448
- RVA Example PipesMid pack7147
- Test Rooter Co.Mid pack6640
- 01
Pick your market
City and state or ZIP, your industry, and your own site if you want it graded next to the rest.
- 02
We audit every site
Their Google Business Profile, their homepage and up to three subpages. Real data, not third-party estimates.
- 03
Read the ranking
A sortable table with five scores per business and the reasons behind each one.
Five scores. Every reason written out.
Researching competitors? Strong sites are your threats and weak ones are rankings you can take. Selling web or SEO work? Switch to lead view and the weak sites rise to the top. Click any row to see the reasons behind its scores.
Rating, review volume, how recent the newest review is, hours, and photos the business posts itself.
How ready the site is to be named by ChatGPT, Gemini and AI Overviews: answers, schema, crawler access.
How long since anyone touched the site. Old copyright years, quiet blogs, outdated code.
Whether pages target the searches that matter: service keywords, headings, local terms.
Viewport tags, responsive layout, and the old markup that breaks on phones.
| Business | Tier | Staleness | SEO effort | Mobile | Google profile |
|---|---|---|---|---|---|
| Demo Drain Service | Strong rival | 12 | 74 | 95 | 61 |
| Sample Heating & Air | Wins on reviews | 64 | 42 | 70 | 92 |
| Example Plumbing Co. | Easy to outrank | 78 | 18 | 35 | 31 |
| Your site | Your site | 41 | 66 | 95 | - |
Built for two kinds of people.
See who sits above you in local search, and why.
Get every competitor in your market audited side by side. Learn what they do well, where they slip, and what to fix on your own site first.
What you see in the report · example
- Your site graded next to theirs
- Plain-language reasons for every score
- No SEO background needed
Map a client's real competitive set in one scan.
Big tools index the whole internet. WebsiteGlue audits the ten businesses your client fights for calls. Bring that data to the pitch.
What you see in the report · example
- Export to CSV in one click
- Lead view for finding outreach targets
- Shareable results link
Local search, written plainly.
All posts
Case study
Richmond HVAC companies and AI search: 10 scored, October 2026
We scored 10 Richmond, VA HVAC companies for AI search readiness. See who ranked highest, what their websites share and what to fix first.
Oct 17, 2026 · 6 min read
Case study
Richmond plumbers and AI search: the leader had the fewest reviews
We scored 10 Richmond, VA plumbers for AI search readiness. The top site had the fewest Google reviews in the group. See what its website does.
Oct 17, 2026 · 6 min read
Local SEO
Local SEO and Local Services Ads work better together
Local Services Ads sit at the top of Google. The auction uses your local SEO signals, so one makes the other cheaper. Here's the play.
Oct 14, 2026 · 5 min read
Local search and local AI.
WebsiteGlue scores the businesses in one local market for Google and for AI answers to local questions. Here is how it works and what it measures.
What is WebsiteGlue?
WebsiteGlue scans local search. Enter a city or ZIP and an industry, and it finds the businesses Google shows for that search, audits each one's Google Business Profile and website, and scores them on five measures: Google profile, AI ready, staleness, SEO effort and mobile.
How is WebsiteGlue different from Semrush or Ahrefs?
Semrush and Ahrefs index the whole web and estimate traffic and backlinks. WebsiteGlue looks at one local market: the 10 businesses Google shows for your service in your city, the ones you compete with for calls. It reads their real Google profiles and websites instead of estimating.
How do ChatGPT, Gemini and Perplexity choose which local businesses to name?
No AI engine publishes its rules. For local questions they rely on sources they can check: Google Business Profile data such as rating, review count, review dates and hours, plus the business's own website and review sites. A site that answers customer questions, marks up its address and phone with schema, and lets AI crawlers read it gives them more to quote.
What is the AI ready score?
An estimate from 0 to 100 of how likely AI search is to name a business for a local question. It has five parts: local presence (40 points, from the Google profile), answers questions (25), facts AI can check (15), readable by AI (10) and clear and current (10). Every point comes with the reason it was earned or missed.
Does WebsiteGlue check whether AI actually names my business?
On AI Insights and Pro, each scan asks Perplexity a local question for your industry and city, such as who the best roofers in Richmond, VA are, and reports whether it named you and who it named instead. That is one question to one engine at the time of the scan. AI answers change from day to day and from person to person.
Why does my Google Business Profile matter so much for AI search?
It is the most complete public record of a local business: reviews with dates, rating, hours, phone, photos and categories. AI engines and Google's own AI Overviews draw on it for local answers. That is why it makes up 40 of the 100 AI ready points.
Which areas does WebsiteGlue cover?
Any US city and state, or a 5-digit ZIP code. A scan covers the 10 competitors with their own websites that Google ranks highest for your industry there, plus your site if you add it.
How often should I scan my site?
About once a month. Google and AI tools take a few weeks to pick up changes to your site and profile. Each scan of your site is saved with its date, and your progress shows on your account page once you have two scans. Paid plans can turn on an automatic monthly rescan.
Is WebsiteGlue free?
Your first scan is free with a verified email: all five scores for every business, plus your AI ready score. AI Insights ($19 a month) adds 5 scans a month, the full AI report and the live Perplexity check. Pro ($39 a month) adds 30 scans a month and CSV export.
Do you sell my data or contact the businesses in my scan?
No. We don't sell your data, and we don't contact the businesses in your scan. Your email is used to send your code and your results.
websiteglue
Local search and local AI, scored