Blog
Local search, written plainly.
Guides on local SEO, Google Business Profiles and AI search for small businesses and the people who market them.
Richmond HVAC companies and AI search: 10 scored, October 2026
We scored 10 Richmond, VA HVAC companies for AI search readiness. See who ranked highest, what their websites share and what to fix first.
Richmond plumbers and AI search: the leader had the fewest reviews
We scored 10 Richmond, VA plumbers for AI search readiness. The top site had the fewest Google reviews in the group. See what its website does.
Local SEO and Local Services Ads work better together
Local Services Ads sit at the top of Google. The auction uses your local SEO signals, so one makes the other cheaper. Here's the play.
What AI search looks for, and how to see where you stand
ChatGPT, Gemini and Perplexity pick local businesses from a short list of signals you can check and change. Here's the list, and a free way to see yours.
Why local SEO is the best bet for a small retailer
Small retailers can't outrank Amazon on general searches. Local search is a different fight, and the one you can win. Here's why to focus there first.